Privacy policy

Homvelina ("we," "our," or "us") runs this e-commerce site and its related services (together, the "Platform"). We are based in the United Kingdom and act as the data controller in charge of your personal information.

By visiting or using our Platform, you confirm that you understand and accept the practices set out in this Privacy Policy.

1. DATA CONTROLLER DETAILS

HOMVELINA

Address: 14 High St, Droitwich WR9 8EW, United Kingdom
Phone: +44 7451258367
Email: support@homvelina.com
Customer Service Hours:
Monday to Friday, 10:00 a.m. – 6:00 p.m. (GMT)

We aim to respond to all inquiries within 24 hours.

2. TYPES OF PERSONAL INFORMATION WE COLLECT

What we collect depends on how you engage with our Platform, and may cover:

Identification and Contact Details: Your name, email address, phone number, delivery address, and billing address.

Purchase and Transaction Data: Items you've bought or returned, order totals, payment references, and limited payment data (full card numbers are handled by our payment providers and never stored on our side).

Account Data (for registered users): Sign-in credentials, usernames, and saved preferences.

Support Communications: Any messages, attachments, or exchanges you send to our customer service team.

Technical and Usage Information: IP addresses, device IDs, browser type, operating system, pages you view, click behavior, and cookie identifiers.

3. HOW WE COLLECT YOUR INFORMATION

Directly from you: When placing an order, opening an account, signing up for updates, or contacting support.

Automatically: Through cookies, pixels, and comparable tracking tools while you use the Platform.

From third parties: Through providers who help us with payments, shipping, marketing, and analytics.

4. WHY WE PROCESS YOUR DATA AND OUR LEGAL BASIS (GDPR ARTICLE 6)

We use your personal information for these reasons:

Order Processing and Account Management (completing orders, managing deliveries, handling returns, offering support) — Legal basis: Performance of a contract (Art. 6(1)(b)) and legitimate interests (Art. 6(1)(f)).

Payment Handling and Fraud Prevention — Legal basis: Legitimate interests (Art. 6(1)(f)) plus compliance with legal duties including tax and financial rules (Art. 6(1)(c)).

Platform Improvement and Analytics (studying how users interact, fixing bugs, upgrading features) — Legal basis: Legitimate interests (Art. 6(1)(f)).

Marketing and Promotional Activities (delivering newsletters, tailored offers, and targeted ads) — Legal basis: Consent where the law requires it (Art. 6(1)(a)); otherwise legitimate interests (Art. 6(1)(f)). You can opt out whenever you wish.

Legal and Regulatory Compliance (fulfilling tax duties, financial reporting, replying to lawful requests from authorities) — Legal basis: Legal obligation (Art. 6(1)(c)).

5. COOKIES AND TRACKING TECHNOLOGIES

We rely on cookies and similar technologies to:

Support the core operation of the site (essential cookies),
Save your settings and preferences,
Track site performance and engagement, and
Show relevant marketing content where allowed.

Where the law calls for it, we'll ask for your consent to non-essential cookies the first time you land on our Platform. Cookie preferences can be updated at any point from our cookie panel or your browser settings. Bear in mind that turning off some cookies may reduce Platform functionality.

6. SHARING YOUR INFORMATION

We only share personal data to the extent needed to run the Platform:

E-commerce Platform Provider (Shopify): Hosting, order handling, and security.

Payment Processors: Safe transaction processing and fraud checks.

Logistics and Fulfillment Partners: Shipping and returns handling.

Technology and Analytics Providers: Cloud services, email sending, and performance tracking.

Professional Advisors: Legal, accounting, and compliance help when needed.

Corporate Transactions: In a merger, acquisition, or asset sale, your data may pass to the acquiring party.

Under no circumstances do we sell your personal information to third parties.

7. INTERNATIONAL DATA TRANSFERS

Certain providers we use (including Shopify and its sub-processors) may process data outside the UK or European Economic Area. Whenever this happens, we make sure suitable safeguards apply, including EU Standard Contractual Clauses (SCCs). You can ask us for copies of the relevant transfer paperwork (some information may be redacted for confidentiality).

8. DATA RETENTION

We keep personal data only for as long as it's needed for the reasons described in this Policy and to satisfy legal duties. Our usual retention periods are:

Transaction and Invoice Records: Up to 10 years (as required by tax and accounting law).

Account Information: While your account is active; deleted or anonymized after a prolonged inactivity period and once any legal retention duty has passed.

Customer Service Records: Up to 3 years after the case is closed (longer if needed for legal reasons).

Marketing Preferences: Until you withdraw consent or opt out; after that your details are suppressed from marketing.

9. YOUR RIGHTS UNDER DATA PROTECTION LAW

Under the UK GDPR and EU GDPR, you have the right to:

See the personal data we hold on you,
Ask that inaccurate or incomplete data be corrected,
Request deletion of your data in certain situations,
Restrict or object to how we process it,
Get your data in a portable format, and
Withdraw consent whenever processing is based on it.

To use any of these rights, email us at support@homvelina.com. We may ask you to verify your identity first. We aim to respond within one month (with a possible extension of up to two more months for complex requests, and we'll tell you in advance).

You may also file a complaint with a supervisory authority. In the UK, that's the Information Commissioner's Office (ICO). If you live in the EEA, you can contact your local data protection authority.

10. CHILDREN'S PRIVACY

Our Platform isn't designed for or aimed at anyone under 16. We don't knowingly gather personal data from children. If you suspect a child has shared personal information with us, please let us know right away so we can delete it.

11. AUTOMATED DECISION-MAKING

We do not use automated decision-making or profiling that has legal effects or similarly major impacts on you (in the sense of GDPR Article 22).

12. SHOPIFY PLATFORM

Our store runs on Shopify, which handles hosting, order management, analytics, and security infrastructure. Shopify acts as our data processor and may separately control certain aggregated or platform-level data. See Shopify's Privacy Policy and Privacy Portal for more detail.

13. UPDATES TO THIS POLICY

This Privacy Policy may be revised from time to time. When we update it, we'll post the new version here with a new "Last Modified" date. If the changes are significant, we'll notify you as required by applicable law.

14. CONTACT INFORMATION

For any questions on this Privacy Policy or to exercise your rights, please get in touch: